I understand that advertising is supposed to either establish a brand image or generate sales. For the longest time, Coke has been involved in the former with its quirky tactics and heart-warming Christmas videos. But recently, it dipped its hands into a more direct attack in marketing this carbonated drink.

Coca-Cola’s new campaign is about tasting Coke for the first time again. Apparently, this is done by chilling the soda down to 3 degrees, the ideal temperature that would give you the perfect experience of this beverage and produce that ultimate fizzle in your mouth.

It’s been a while since I’ve tasted Coke. And this campaign really made me want to buy one and see if the temperature makes a difference. Bingo! You got me Coke. Almost.

Thankfully, my built-in analysis of advertisements and their target audience stopped me from purchasing one.

It was then that I realized I didn’t have to cool it down to 3 degrees. The key to tasting Coke for the first time again lies not in the temperature but in long periods of abstinence, something the folks from Coca-Cola won’t be the first to admit.